NEW On this page you find an overview of our new product lines.   De Poortere Deco has been creating new home decoration concepts.   Offering a textile concept has many advantages. Combining some well matching interior textiles is not only an excellent decoration tool, but has already proven market performance. On the one hand, consumers do not compare prices between concepts and those are consequently less price sensitive. On the other hand, nowadays consumer tends to purchase more and more driven by impulse and convenience and is more open for “ready-prepared concepts”. By offering a concept, the retailer has a better margin as well as more sales figure due to combined purchases.